Content Aim
Just as avoiding negative space and introducing neutral colors can ease a consumer into further exploring a website, so can a website’s content. Unique content is crucial to the success of any website....
View ArticleThe Best Approach to SEO & PPC
General Outline of SEO Approach Rather than a cookie cutter formula to SEO, we offer a hands-on, individualized, custom approach when moving forward with a SEO campaign. Each month we look at what...
View ArticleThe Importance of Publishing Original Online Content
Publishing original content online is important. Content helps businesses capture target audience members. Web content ranks in search engines based on keyword searches. This information is shared with...
View ArticleContent Marketing Explained
Today’s consumers are savvy, avoiding traditional methods of advertisement. For example, most magazine and newspaper advertisements go unnoticed, traditional online banners are tuned out and consumers...
View ArticleContent Strategy to Get Better Results for Your Website
Content is not just written but also auditory and visual. Website content refer to text in the web pages, letters to the customers, blog posts, posts to social networking, interviews, pictures,...
View ArticleUsing Video Content On Your Business Website
Are videos an effective tool in reaching your target audience? Or are these just distractions that slow your website down? In today’s interactive world, video content has its benefits, provided that...
View ArticleContent Marketing and Why It Is Good for Business
More and more, content matters. You do not simply load your website copy with a jumble of SEO keywords carelessly inserted into your copy and leave it at that. This is a thing of the long past and...
View ArticleBlogging for Business
Leverage Your Online Presence There is no doubt conversations are transpiring online and in the blogosphere about your individual products and services. The question is: Are you participating? Start...
View ArticleBoost Conversions Through Microcopy
When it comes to websites, don’t just focus on the major sections. Even the small stuff can spell a lot between a customer’s “yes” or “never mind.” Yup, “micro” can actually be a big thing. Microcopy...
View ArticleHow to Write Effective Product Descriptions
Do your pages sell your products? When customers visit a page, do your product descriptions convince them to click the “buy” button, or at the very list the “add to wish list” button? Do spend some...
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